Product launch & Brand Building PR
Traditionally Brand Building means “Enhancing brand equity directly through advertising campaigns and indirectly through promotions such as events and launches. PR has had to evolve. It’s no longer restricted to only media but to the customers and target audience directly. That is why PR plays an important role in Brand Building.
- Become involved with relevant events and sponsorships; to make your brand more visible you can strikes a chord with your audience and find ways to publicly support it. Then, work with the media and use your social networks to spread the word about your involvement. In today’s world Social Media is playing an important role in Brand Building and complementing the communication strategies.
- Craft social media messages that speak to your audience’s preferences, needs and desires.
- Develop story pitches and bylined editorial pieces that support your brand message.
- Remember to back up your brand in both external and internal communications.